GUITAR HERO® WORLD TOUR TO FEATURE EXCLUSIVE PARTNERSHIPS WITH PROMINENT MUSIC INSTRUMENT AND EQUIPMENT MANUFACTURERS

After raising the bar of authenticity with every release in the Guitar Hero® franchise, Activision Publishing, Inc.’s (Nasdaq: ATVI) Guitar Hero® World Tour is cranking it to 11 by featuring several of the most influential instrument and equipment brands in the music industry. Gamers can score in-game sponsorships and gear from Ampeg, Audio-Technica, EMG Pickups, Ernie Ball, Evans Drumheads, Guitar Center, Krank Amplification, Mackie, Marshall, Orange County Drum & Percussion, Pork Pie Percussion, Regal Tip, Sabian cymbals, Vox and Zildjian drumsticks.

In addition to featuring products, the game lets virtual bands play on the same stage as many of their favorite musicians with digital re-creations of Amoeba Music, Live Nation’s House of Blues® Sunset Strip and San Francisco’s AT&T Park.

“Gamers have come to expect a certain level of realism in video games and by collaborating with key brands in the industry we’re able to deliver with Guitar Hero World Tour,” said Dave Anderson, Sr. Director of Business Development for Activision Publishing, Inc. “With the most advanced wireless instrument controllers, the in-game likeness of multiple multi-platinum recording artists and authentic on-stage gear, the game offers the ultimate rock and roll experience.”